Hot Wheels has regained the license to manufacture toy cars for Ferrari!

Today, January 27, 2025, at the Nuremberg International Toy Fair Mattel announced a new Hot Wheels® partnership with Ferrari, the legendary luxury car manufacturer, to develop a full range of Hot Wheels products. As the first time in more than 10 years that Hot Wheels products will be adorned with the iconic Prancing Horse, the collection will deliver a wide range of Ferrari classics and the newest and most technologically advanced models, including celebrated racing and road cars. The first product drop of the collaboration will take place this spring, with the first die-cast available for pre-order on Mattel Creations. Additional announcements and product drops will follow throughout 2025 and beyond.