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The second mail-in promotion for 2025 has begun!  The Fiat 131 Abarth will be made available with cars purchased at Kroger stores. Dates for this promotion are April 27, 2025 – May 24, 2025.  Full details about the promotion can be found at the Mattel web site While you’re picking up your cars for the mail-in promotion, be sure to look for the following Kroger Exclusives!

The first mail-in promotion for 2025 has begun!  The ’Mercedes-Benz Unimog U 1300 L will be made available with cars purchased at Dollar General stores. Dates for this promotion are March 9, 2025 – April 19, 2025.  Full details about the promotion can be found at the Mattel web siteWhile you’re picking up your cars for the mail-in promotion, be sure to look for the following Dollar General Exclusives!

Today, January 27, 2025, at the Nuremberg International Toy Fair Mattel announced a new Hot Wheels® partnership with Ferrari, the legendary luxury car manufacturer, to develop a full range of Hot Wheels products. As the first time in more than 10 years that Hot Wheels products will be adorned with the iconic Prancing Horse, the collection will deliver a wide range of Ferrari classics and the newest and most technologically advanced models, including celebrated racing and

As you have probably figured out, the website has been updated. While some things are working well, there are still some areas that are actively been worked. Once these changes are done, you will be able to manage your account information, access digital copies of previous newsletters,  manage your own Hot Wheels collection, and more. Some of you have emailed asking about your login information.  We will email everyone their login information once the affected